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Development of the cities in the early post-socialism. The impact of the liberalization in the nineties of the 20th century to the planned development of socialist modernism
Sedlák, Jaroslav ; Kováč, Bohumil (referee) ; Wittmann, Maxmilian (referee) ; Kopáčik, Gabriel (advisor)
Housing estate quarters of urban structures, that have been built in the period of socialism, currently suffer from the necessary urban transformations and neoplasms. While both here and in many other countries of the former Soviet satellites, is a form of housing estates and their development tied by regulations and "economic players" who determine the radical architectural or urban design changes, in areas of the former Soviet Union is the current form of housing units resulted by unguided architectural and urban interventions. Though in many cases, the expansive examples that are bordering with so called "folk art", we can observe on them the functional principles of "urbanity". They may represent a potential for future design and development of housing estates in the Czech Republic. The thesis will thematize the process of using bloc-of-flats areas in Czech republic as well as in economically low powerful countries, namely Moldova and Georgia. After the collapse of the Soviet Union, while new economic system has destroyed the original urban structure so called mikrorajon, with the development of small individualism the private sector has changed the form of the city housing estate. The total economic collapse and lack of spatial regulation began to offer an accessible alternative housing and place to do business. We can discover kiosks and gradually expanding parterres of real urban type. At the same time we can see new front of street responding to space reserves and distance, as well as appearance of vertical streets inside the houses. The construction itself is no longer just a place for living, but many flats are used as offices and small businesses. Services are developed and the total value of diversity of the environment begins to grow rapidly. Typical monotony of housing units is starting to fade and transformed into a network monitoring the needs of the population. Thus the periphery offer a distinctive part of the city.
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Marketing Mix of Retail Trade
Hon, Marek ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
The main subject of this bachelor thesis is to create a marketing plan for retail trade. Implementation of these marketing strategies to the company. This company is engaged in selling grocery, meat, meat products and farmer‘s products. The first part focuses on the theory of marketing planning. In the second part, attention is paid to the company itself and its description. The aim of the practical part is to analyze its present state and a draft of the marketing plan.
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Assessing the Synergistic Effects of the Selected Consolidated Entity
Schreiber, Adam ; Kubovic, Pavel (referee) ; Rajchlová, Jaroslava (advisor)
This diploma thesis is aimed at the issue of synergistic effects selected consolidated entities in the Czech Republic. The objective of this thesis is the evaluation of whether the synergic effects arise in selected concerns from "Wholesale trade, retail trade; repairs and motor retail trade" industry. The decision about the presence of synergistic effects is based on the comparison of values of selected indicators for parent company and the concern.
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Proposal of Motivational Programme in the Company Karafa, Ltd.
Lužová, Alice ; Tieber, Michael (referee) ; Konečná, Zdeňka (advisor)
Obsahem této práce je analýza personálních činností ve společnosti Karafa s.r.o. Karafa s.r.o. je přední maloobchodní prodejce květin v České republice a v současnosti řeší problém vysoké fluktuace zaměstnanců a jejich nedostatečnou motivaci. Autor této práce použije především dotazník a další výzkumné metody, aby zjistil, jak jsou zaměstnanci spokojení se svou prací, a čím jsou motivováni. Cílem této teze bude návrh řešení, které pomůže zdokonalit personální činnosti a procesy ve firmě Karafa s.r.o.
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Marketing Research of Retail Market
Nesvačilová, Dana ; Novotný, Milan (referee) ; Šimberová, Iveta (advisor)
The purpose of the master’s thesis is a marketing research in retail market with fast-moving goods in relation to food purchases via the Internet. The first part of this work is devoted to theoretical description of the retail sector, current trends and aspects associated with the customer. The second part contains an analysis of retail development in the last decade and further analysis of the findings which serve as bases for the processing of marketing research. The information obtained from this survey will be used to formulate a proposal on new services for retailers, to reveal the perspectives of grocery shopping and consumer goods through the Internet or through other communication media.
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Retail trade at Prague-Smíchov: spatial differentiation of convenience stores and prices of goods
Šebesta, Jan ; Pospíšilová, Lucie (advisor) ; Sýkora, Jan (referee)
This thesis addresses a specific type of retail units - convenience stores - in the locality of central Smíchov in Prague. The aim is to explore spatial differentiation of these stores and the prices of goods in them and to detect the link between the characteristics and price levels of convenience stores. The research was situated in a location strongly differentiated by its socioeconomic status, the physical environment and functional usage. This promises a revelation of significant and interesting outcomes. The theoretical part of the thesis focuses on the accurate definition of convenience stores and the evolution of retail in Prague with emphasis on its inner city. In the methodical part I focus on the researched area delimitation and specification and the description of the data collection and processing. The last chapter summarizes the results, which are presented mainly by maps. The work is primarily based on extensive field research and spatial data survey. The localization of the store is the main factor influencing the differentiation of convenience stores and their prices. The location on the main street is the key determinant. Key words: retail trade, convenience stores, prices, differentiation, localization, Smíchov, Prague.
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Shopping atmosphere in selected shopping centre
CINÁDROVÁ, Veronika
The aim of the thesis is to evaluate the shopping atmosphere in the selected shopping centre and to create relevant suggestions to improve the current situation of the shopping atmosphere. The theoretical part is dedicated to the study of background theoretical knowledge in terms of trade, retail and territorial analysis. Shopping centres are described in detail from their history to the present, which forms an essential part of the literature. The theory greatly enriches the shopping atmosphere with its external incentives, to which belongs layout and floorplan of the unit, entrance spaces, display, inscriptions, car parking as well as other internal reasons among which are commercial equipment, used building material, lighting, colour solution, musical background, smell and microclimate conditions. Subsequently, marketing research is characterized, which is the basis for the practical part of the thesis. In the practical part the practise field research is realized in the local shopping centre. Through the questionnaire survey, the customers visiting the shopping centre are asked in person. Conclusively, collected data are evaluated in the research, the results are assessed, and appropriate suggestions are proposed.
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Development of POS system application with support of EET for retail trade
Nguyen Manh, Tho ; Pavlíčková, Jarmila (advisor) ; Bruckner, Tomáš (referee)
The goal of this thesis is to design and develop an application software for the POS system. The main criterion of the developed system is to support online registration of sales, which meets the requirements stated by the Act no. 112/2016 Coll., on Registration of Sales. In this thesis the POS system is designated to support processes of retail trade. The theoretical part focuses on the description of the POS system and its components. To solve the issue of online registration of sales, an analysis of the legislation and the market with the POS systems was made. The thesis also presents an analysis of the processes and requirements, a solution design and the implementation of applications based on Java. To test the functionality of the developed application a test case was used. The final chapter summarizes the content of the thesis and outlines possible future developments. The output of this paper is a functional POS application, which will be available for download under open-source license. This paper could also serve as a business guide to understand the topic of POS systems and online registration of sales.
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The Specifics of Human Resource Management in Retail
BEDNÁŘOVÁ, Michaela
The aim of the thesis is to recommend a way how to improve human resource management in selected retail units using the results of field research realized among employees who work not only there. It also includes economic evaluation of the results. The theoretical part focuses on the study of the theoretical background and the explanation of the basic theoretical concepts. Such as business, retail and their functions. It also deals with specifics of human resource management and human resource in retail. In practical part will be realized questionnaire survey not only in selected retail unit but also among the other units inside the Czech Republic. The reason for this is to compare human resources management of selected retail unit to the other units around. Based on the outcome, some suggestions for improvement of human resources management in selected retail unit Trefa will be proposed.
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